My name is Sharon McPeake. I'm an illustrator and designer with a particularly strong background in marketing and advertising.


Education

MFA Illustration, May 2005
Savannah College of Art and Design
Savannah, GA

BFA Graphic Design, May 2003
Minors in Creative Writing, Photography
Appalachian State University
Boone, NC


Achievements

2007 MIXX Awards
Gold (X2): Goodby, Silverstein, and Partners
“Ron Stablehorn”, Digital Video, Rolling Rock (Gold)
“Ron Stablehorn”, Viral, Rolling Rock (Gold) 
The Rolling Rock Ron Stablehorn Campaign

2008 Efe Awards
Silver: Goodby, Silverstein, and Partners
The Rolling Rock Ron Stablehorn Campaign

2008 Andy Award
Bronze: Goodby, Silverstein, and Partners Integrated Campaign
The Rolling Rock Ron Stablehorn Campaign

CMYK Aspiring Creatives Issue No. 29

CMYK Aspiring Creatives Issue No. 28

“Switcheroo” juried group exhibition
2005 Alexander Gallery, Savannah GA

“Defined” juried group exhibition 2004
Sentient Bean, Savannah GA

Art Expo juried group exhibition 2002

Purchase and scholarship award recipient

Catherine Smith Art Gallery, Boone NC

Graduate Fellows scholarship


Experience

Freelance. Sharon McPeake Design, San Francisco, CA. Fall 2009 to Present.

Design, illustration, and brand development for a variety of clients.
Clients: Eureka Exhibits, StyleOwner.com, Milk, Proef, DevStructure, Tandem.com, Zoosk.com.

Art Director / Graphic Designer. TaskRabbit.com, San Francisco, CA. Fall 2010 to Fall 2012.
Art direction, illustration, and brand development for a growing online startup offering services to people and small businesses to get the help they need for daily errands. Conceptualized and executed online, print, and promotional advertising strategies. Created product assets. Developed TaskRabbit Brand Guide and maintained brand voice in all marketing initiatives.

Art Director / Fashion designer. Extra Frosting, San Francisco, CA. Summer 2007 to Fall 2010.
Art direction, illustration, and brand development for mass market Infant and Girls fashion label. Developed and managed artwork for licensed products including apparel, accessories, jewelry, and novelty items such as cupcake themed lip balm.
Clients: Kmart, Target, Claire’s Boutique.

Art Director / Fashion Designer. Loyal Army, San Francisco, CA. Fall 2006 to Fall 2010.
Art direction, illustration, and brand development for Juniors specialty fashion label. Created seasonal style guides with original print pattern, contributed to development of viral advertising, researched and applied emerging trends to products, conceptualized new fashion bodies. 
Clients: Hot Topic, Delia’s, Macy’s, Zumiez, Urban Outfitters.

Junior Art Director. Goodby, Silverstein & Partners, San Francisco, CA. Fall 2006 to Fall 2007.
Contributed conceptually to campaign ideas and elements of brand advertising including web banners, interactive games, collateral, editorial spreads, and logos.
Clients: Rolling Rock, Frito Lay, HP, Comcast, Elizabeth Arden, Safeway, Sprint, Starbucks.

Designer. Skaggs Design, San Francisco, CA. Spring 2006 to Fall 2007.
Comped, designed, illustrated, composed copy, took out the trash, and everything in between in a small office of vibrant creatives that specializes in design, advertising, digital media, strategy, and environmental design. 
Clients: Branduin Design, A Pom Public Relations, The Globe.

Publishing. ReadyMade Magazine, Berkeley, CA. Spring 2006.
Illustration, advertorial design, and technical diagrams for “do it yourself” construction and design style articles. Intern to freelance.

Graphic Design Intern. IBM, Raleigh, NC. Summer 2003 & Summer 2002.
Actualized text heavy collateral material such as brochures, posters, and white papers in team environment. Occasional assignments included multimedia projects such as Flash demos and web site development.